Spiral Dynamics

Spiral Dynamics is a model of the evolution of individuals and societies' value systems (memes). Each has its code and color with a unique set of value orientations and priorities that form its beliefs and values. People and societies dynamically move through these levels depending on the changing conditions of life, experience, and challenges that stand in their way.

The beginning was laid by the research of Dr. Clare W. Graves

Date of Birth: December 21, 1914

Date of Death: January 3, 1986

The term Spiral Dynamics was used by Don Beck and Christopher Cowan in the book «Spiral Dynamics: Mastering Values, Leadership, and Change»

The beige value system represents human development's most basic and instinctual level. It is characterized by a focus on survival and physical needs and a lack of self-awareness or ability to reflect on one's actions. This value system is associated with pre-human and early human societies and is considered the most primitive of the eight value systems in the Spiral Dynamics model. It is seen as an undifferentiated, reactive stage of human development and is primarily concerned with meeting basic survival needs.

The purple value system represents a focus on tradition and spirituality and a belief in the supernatural. It is characterized by a strong sense of community and a belief in an influential, all-knowing leader or god. According to the Spiral Dynamics model, this value system is often associated with traditional agricultural societies and is considered the second level of human development. People in purple vMeme are guided by myths, rituals, and taboos and have a strong sense of belonging to a group. In addition, they have a strong sense of identity and are guided by the laws and beliefs of their ancestors.

The red value system focuses on power, self-expression, and individualism in Spiral Dynamics. It is characterized by a strong sense of self, impulsiveness, and a desire for immediate gratification. According to the Spiral Dynamics model, this value system is often associated with warrior cultures and is considered the third level of human development. People in red vMeme are driven by their impulses and desires, tend to be self-centered, focus on their own needs, and are often seen as dominant, assertive, and competitive. They have little concern for rules or laws and are willing to use force to achieve their goals. They tend to be impulsive and act on their desires without considering the consequences.

The blue value system focuses on order, rules, and tradition. It is characterized by a strong sense of duty and discipline and a belief in a moral code that is handed down from a higher authority. According to the Spiral Dynamics model, this value system is often associated with traditional, religious, or military societies and is considered the fourth level of human development. People in blue vMeme are guided by strict codes of conduct, and they are conformist; they tend to be rule-bound and follow a strict hierarchy. They tend to be loyal to their group or organization and have a strong sense of duty and responsibility. They strongly believe in a moral code or laws handed down by a higher authority and tend to be very traditional, conservative, and religious. They have a strong sense of right and wrong and tend to be judgmental of others who do not conform to their beliefs.

The orange value system focuses on reason, science, and technology. It is characterized by a focus on achieving goals and objectives through using rational, logical thinking and applying scientific methods. According to the Spiral Dynamics model, this value system is often associated with modern industrial societies and is considered the fifth level of human development. People in orange vMeme tend to be ambitious and goal-oriented; they value progress, efficiency, and results. They tend to be rational, logical, and analytical in their thinking and problem-solving. They are driven by a desire for knowledge and understanding and use scientific and technological methods to achieve their goals. They tend to be individualistic and competitive, valuing independence and self-reliance. They have little regard for tradition and are skeptical of spiritual or religious beliefs.

The green value system represents a focus on community and ecology, as well as a concern for the well-being of all. It is characterized by a holistic, systems-thinking approach and values such as unity, cooperation, and sustainability. This value system is often associated with post-modern and post-industrial societies. It is considered to be the most advanced of the eight value systems in the Spiral Dynamics model.

The next value system after green is the "yellow" or "integral" value system. This system represents the ability to integrate and transcend the previous systems and is characterized by the ability to see multiple perspectives, a focus on personal growth and development, and an understanding of complex systems. It is considered the most challenging and advanced value system and is associated with a holistic, integrative approach to understanding the world.

The turquoise value system represents a holistic, integrated, and ecological perspective. A focus on the interconnectedness of all things and recognizing the interdependence of human and natural systems characterizes it. According to the Spiral Dynamics model, this value system is often associated with post-modern and post-industrial societies and is considered the sixth level of human development. People in turquoise vMeme tend to be holistic and integrative, recognizing the interconnectedness of all things and valuing diversity, tolerance, and inclusiveness. They tend to be concerned with the well-being of both people and the planet and are driven by a desire for sustainability and harmony with the natural world. They tend to be spiritual but not religious and have a deep connection to nature and the more expansive universe. They have a strong sense of compassion and empathy and tend to be actively engaged in social and environmental causes.

The Spiral Dynamics Test consists of 5 statements and several variants that continue these statements:

Levels of Human Existence Paperback – 2004

The Never Ending Quest: Dr. Clare W. Graves Explores Human Nature: A Treatise on an emergent cyclica Hardcover – 2005